Cookie Policy
Last updated: 4 September 2026
Cookies are small text files a website stores on your device to make the site work and to remember choices you have made.
The short version
This website uses a small number of strictly necessary cookies to make the site work and remember your cookie choice. If you grant Statistics consent, Google Analytics may set analytics cookies, PostHog may send limited events using page memory, with a 30-day browser identifier only after separate internal-analysis consent, and the standalone Microsoft Clarity project may provide masked heatmaps and session playback. If you grant Marketing consent, Meta Pixel and Microsoft UET may measure page visits and verified enquiry-success events. Clarity is disabled inside the UET tag.
A fresh Reject does not request the Google, Meta, Microsoft or PostHog loaders and stores no analytics or marketing state. You can refuse Statistics and Marketing consent and the website, enquiry form, email and WhatsApp links will still work.
What we mean by “strictly-necessary”
Strictly-necessary cookies are ones the site cannot sensibly run without. They keep pages loading quickly and correctly, support secure sign-in for site administrators and record whether you have responded to the cookie notice.
Under the UK’s cookie rules, the Privacy and Electronic Communications Regulations (PECR), strictly-necessary cookies are exempt from the requirement to obtain your prior consent, because you would not be able to use the site properly without them. We still list them here so you can see exactly what is set.
The cookies we currently use
Cookie names and durations can change when the underlying software is updated, so please treat the specific names and lifetimes below as indicative. Note that the WordPress and page-cache cookies are mainly set for signed-in administrators; an ordinary visitor browsing the site is not given them.
| Cookie | Set by | Purpose | Type | Duration |
|---|---|---|---|---|
wordpress_*, wp-settings-*, wordpress_test_cookie |
WordPress (the software the site is built on) | Checks that your browser accepts cookies and remembers basic display preferences. In practice these are mainly set for site administrators signing in rather than ordinary visitors. | Strictly necessary | Session, or up to 1 year for display preferences |
_lscache_vary |
LiteSpeed page cache | Helps the site serve the correct cached version of each page so pages load quickly and correctly. Set mainly for signed-in users. | Strictly necessary | Session |
cmplz_* (for example cmplz_consented_services, cmplz_policy_id, cmplz_banner-status) |
Complianz (our consent tool) | Records that you have seen and responded to the cookie notice, so you are not shown it again on every visit. | Strictly necessary | Up to 365 days |
_ga, _ga_* |
Google Analytics | Distinguishes browsers and measures aggregate page use, consented contact interactions and verified enquiry-success events after Statistics consent. We do not send form values, contact details or health information. | Statistics | Typically up to 2 years |
_fbp |
Meta Pixel | May distinguish browsers for consented PageView and verified Lead measurement. Automatic matching and automatic event detection are disabled. | Marketing | Typically up to 90 days |
_uet* |
Microsoft UET | Measures consented page visits, WhatsApp contact clicks and a server-verified lead after Marketing consent. Clarity is disabled inside this UET tag. | Marketing | Controlled by Microsoft and the consent choice |
_clck, _clsk |
Microsoft Clarity | Supports heatmaps and session playback after Statistics consent. The whole page and every form field are masked before the standalone project loads, and our custom events contain only fixed, allowlisted names. | Statistics | Controlled by Microsoft and the consent choice |
PostHog receives the allowlisted events page_view, cta_click, form_start, generate_lead, form_error and whatsapp_click after Statistics consent. Autocapture, session replay and IP capture are disabled. Standard analytics uses page memory; the optional 30-day internal-analysis identifier requires the separate choice described below.
Google Ads conversion measurement is not currently active and fails closed until verified Dental Treatment Abroad identifiers are configured. The standalone Microsoft Clarity project is active and loads only after Statistics consent. The whole page and every form field are masked before it loads, and only allowlisted event names without values or contact, treatment, health or URL data are sent.
How non-essential measurement works
Statistics and Marketing measurement are optional and separate from the consent required to submit health information in the enquiry form:
- Google Analytics and PostHog do not load unless you grant Statistics consent;
- the standalone Clarity project does not load unless you grant Statistics consent;
- Meta Pixel and Microsoft UET do not load unless you grant Marketing consent, and Clarity is disabled inside the UET tag;
- Microsoft UET receives a conversion event only for a server-verified stored enquiry, while Meta receives PageView and server-verified Lead events;
- ad personalisation, enhanced conversions, Meta automatic matching and Meta automatic event detection remain disabled; and
- no form content, contact detail, treatment information, health information or full URL is included in our custom events sent to Google Analytics, Meta, Microsoft or PostHog.
How to control cookies
You have two straightforward ways to manage cookies on this site.
1. The cookie banner. You can use the banner and its settings to grant or refuse Statistics consent, and to change your mind later.
2. Your browser settings. You can block or delete cookies through your browser at any time. The relevant settings are usually found under “Privacy” or “Cookies”. Please note that blocking strictly-necessary cookies may stop parts of the site from working properly. Guidance for the main browsers is available in each browser’s own help pages (for example, Chrome, Safari, Firefox and Edge).
You can also find independent, plain-English guidance on cookies and how to manage them from the UK Information Commissioner’s Office at ico.org.uk.
Contact
This website is operated by Dental Treatment Abroad.
If you have any questions about this Cookie Policy or how we use cookies, please email us at hello@dentaltreatmentabroad.co.uk. Our hours are Monday to Friday, 09:00 to 18:00 UK time.
You can also read our Privacy Notice to see how we handle the personal information you send us.
Optional PostHog internal analysis
Updated 15 September 2026. Statistics consent alone does not enable this option. If you separately select internal journey analysis and save your choice, we use a random browser identifier on this website to count repeat activity, broad interactions and a form start followed by an observed successful submission within 24 hours. This is internal website analysis, not advertising targeting or evidence of a booking. Refusing it does not affect your enquiry.
The local-storage entries seo_control_ph_journey_choice_v1 and seo_control_ph_journey_id_v1 expire 30 days after your explicit choice. Normal visits do not extend them. Each website has its own identifier; we do not match you across our websites or devices. Linked events use only broad home, contact, legal or other-content categories and fixed interaction/form labels, without names, contact details, exact URLs, treatment choices, message contents or files. PostHog EU Cloud processes these events in Frankfurt. Replay, automatic capture, person profiles and advertising exports are disabled.
We analyse a rolling period of up to 12 months. Browser expiry or withdrawal stops future linkage and clears the local identifier; it does not delete earlier server events. PostHog documents one year of event storage on Free plans and seven years on paid plans, with deletion enforcement rolling out separately. Our project settings do not expose their event-retention or enforcement values, so we cannot promise automatic deletion at one year. See PostHog event retention.
To withdraw, reopen Cookie settings or Manage cookies, untick internal journey analysis and save; rejecting Statistics also withdraws it. To request access or deletion, use the privacy contact shown in this policy and mention PostHog internal analysis. We will assess the request and coordinate with PostHog where needed; we may be unable to locate anonymous events once their random browser identifier is no longer available. Withdrawal is not a completed server-erasure request. Do not send dental records or other health information for an analytics request.
ChatGPT Ads conversion measurement
Updated 7 September 2026. With your Marketing consent, this website can send OpenAI the fact that a WhatsApp or email button was clicked. A click does not mean a message was sent or an enquiry was received. Measurement is separate from the information you choose to send us.
Our server sends only the generic click-event name, a random event identifier, the event time, this website’s home address and, when available after consent, the OpenAI ad-click reference. We do not send form contents, names, email addresses, phone numbers, uploaded files, health information, treatment-page addresses, page titles, referrers or your browser IP address or user agent. The OpenAI browser SDK and automatic customer-data matching are not used. Each event is opted out of future user-level personalisation.
If an OpenAI ad-click reference is available after consent, the first-party pfa_cg_oppref cookie can retain it for up to 30 days for attribution. It is removed when Marketing consent is withdrawn. We retain aggregate delivery counters and the latest delivery time/status, plus short-lived local duplicate-prevention and abuse-control records; no enquiry or customer record is attached. OpenAI processes received conversion events under its applicable privacy terms, including any international processing described there.
Use the website’s cookie controls to decline or withdraw Marketing consent. The website, email, WhatsApp links and enquiry form still work. No pre-consent clicks are replayed. See OpenAI’s privacy policy for its data handling and rights information.